A Closer Look At Mobile App Marketing Trends In 2022

Demand for mobile apps is growing at an extraordinary rate. According to Statista, global consumer spending on mobile apps is expected to reach $161 billion by 2026, which makes discerning, strategic marketing all the more vital for app publishers to tap into increasing consumer demand for mobile apps. In short, your app marketing is the foundation of a successful growth and scaling strategy. 

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But, the mobile app landscape is not static - it’s reactive, evolving and adjusts with emerging tech and consumer trends. These trends have a ripple effect, directly impacting the way publishers market and share their apps - keeping up with the rapid changes that emerge is the key to sustaining its appeal and relevance to users. 

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As an app owner or founder, your marketing efforts need to adapt to the times to drive user acquisition and growth and fuel ongoing revenue. Let’s examine some of the key mobile app marketing trends emerging in 2022.

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The top mobile app marketing trends in 2022

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As mobile applications are constantly changing to reflect larger tech-oriented shifts, it’s important to consider not just current marketing trends but also incoming tech advancements that help influence and shape these trends. 

Multi-platform marketing 

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Having an established presence and marketing across various social media platforms is necessary to reach the widest possible audience and drive traffic to your app’s download page. 

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Marketing on platforms like Facebook and Instagram allows you to maximize your app’s reach to generate leads and drive more conversions, but be sure you’re tailoring your content and messaging according to the interface and audience on each site. Influencer marketing can also be a lucrative marketing tool for building trust. 

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Look into new channels as they emerge for marketing ROI potential. TikTok, for example, has exploded in marketing popularity recently, thanks to its primarily video-based interface that makes content consumption more immersive for users - which directly ties into the next trend. 

Video marketing

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Video content is growing more popular with users each year. Findings from the Ericsson Mobility Report state that by 2025, 76% of all mobile traffic will come from video consumption. Video content is more engaging than static images or text and can hold users’ attention for up to 5 times longer, according to research from Facebook. 

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These stats highlight the vital role video content should be playing in marketing your mobile app. Remember to keep the videos you produce short and relevant to each stage of the buyer’s journey so it speaks to both potential and existing users. You can also incorporate videos as part of your app store optimization strategy.

AI and predictive analytics 

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There’s no doubt that Apple’s App Tracking Transparency Policy (ATT) that came into effect in 2021 has made marketing on iOS more difficult in general without the previously unrestricted flow of user data between third parties. 

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But while this has shaken up the marketing status quo, it also presents an opportunity to innovate app marketing through AI and deep learning capabilities. 

For app publishers, harnessing predictive analytics to fill in data gaps is becoming increasingly crucial to optimize your campaign and channel marketing efforts. 

Virtual and augmented reality

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Virtual reality (VR) and augmented reality (AR) have become key issues being discussed thanks to the advent of the Metaverse as a completely virtual way for businesses and consumers to interact and sell and purchase products and services. 

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While the infrastructure and tech capable of powering this is still in its infancy, VR is steadily making its way into the development of mobile apps. It’s beginning to proliferate the way users consume mobile applications and it’s a trend to monitor, as app marketing will likely head in the same direction in the coming years. 

The blockchain and cryptocurrency

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Cryptocurrency, governed through transactions recorded on the blockchain, is far more developed and integrated into our lives compared to VR, and many app publishers are beginning to accept cryptocurrency as a form of user and partner payment within their apps. 

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While you can’t directly leverage crypto as a means to market your app, you can incorporate it into your marketing efforts as a highlighted feature (if you accept it, of course) to users. Allowing and facilitating crypto transactions and marketing this to your audience will expand your app’s appeal and attract more leads.

Ready to enhance your app marketing strategy?

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At Appic, our mission is to help you achieve your app’s potential from development and marketing to growth and performance. Our extensive experience in app marketing means that we have the tools, team and analytical prowess to enhance your current marketing strategy or build a new one from the ground up.

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We’ll either partner with you to help scale your app or take it on entirely based on your needs and timeframe. Contact us about your unique requirements and we’ll let you know how we can help you.

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