You’ve started your mobile app. You had the passion and the idea and you put it into something tangible. Obviously, you want it to succeed… what do you do now? Although there are so many things that go into this, of course, there needs to be an evaluation.
Mobile app evaluation is the process of assessing a mobile app, looking at things such as quality, functionality, and user experience. It's important for you to conduct this process so that you can have a better idea of its overall quality. It involves testing the app on different devices and operating systems to ensure its performance is up to expectations and sufficiently serves the needs of its target audience.
One way this can be done is through user testing, where your real users provide their feedback on the app and their overall satisfaction. It's easy to go through the app yourself and be happy with it, but every person has different ideas of what is good, and you need to look at things from the perspective of your users. The more real people evaluate it, the merrier! As a result, the evaluation can help identify any issues or required improvements before the app is released to the public.
There are several ways to evaluate a mobile app, of which you should keep the following in mind:
User experience is an important factor when evaluating an app. This includes the design and layout of the app, ease of use, and navigation. In order to evaluate the user experience, you can ask your users to give their feedback on their experiences with the app. But watch out, be careful to not only rely on user feedback!
Your app’s performance must be considered. This includes things like the app's stability and compatibility with different devices and operating systems, such as iOS versus Android. You can also use tools like benchmarking to measure its performance and identify potential issues.
It's crucial that your app actually performs all the functions you designed it to do. A bit of an obvious statement, but it had to be said! Ensure that all of its features, large and little, are working as intended. This can be done by testing all versions of the app before they are released, where you create a checklist of things to test for each version to ensure everything works and there are no bugs or inconveniences. Never underestimate the power of a checklist! No one wants a "sign up" button that doesn't actually work, or user input that doesn't actually "save". It goes without saying that you need to conduct these tests on all operating systems and devices the app is meant to be compatible with.
User engagement with an app can be an excellent indicator of quality. To evaluate this, you can track metrics like the number of daily active users (DAU), the amount of time users spend on the app, and the number of times your app gets opened. You can also gather feedback from users to understand why they are or aren't using the app and identify things that can be improved.
Overall, evaluating a mobile app involves considering a range of factors. By carefully evaluating these aspects, you can identify any areas for improvement and ensure that the app is providing a high-quality experience for its users. After all, sustainably having happy customers is what should be your priority!